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LUNA Bar
LUNA Bars are a brand of nutrition bar created by Clif Bar & Company in 1999. The product was the first nutrition bar aimed at women.〔William H. Marquard, Bill Birchard, ''Wal-smart: what it really takes to profit in a Wal-mart world'', McGraw-Hill Professional, 2007, pp 209-210.〕〔David A. Aaker, ''Brand Relevance: Making Competitors Irrelevant'', John Wiley & Sons, 2011, p 247〕 The brand has expanded to cover nutritional drinks,〔 protein bars,〔http://www.lunabar.com/products/luna-protein〕 and LUNAFEST, a woman's film festival.〔Megan Eve Ryan, "Liking Lunafest", Ann Arbor Chronicle, March 25, 2009. http://annarborchronicle.com/2009/03/25/column-liking-lunafest/〕〔Lauren Page, "LUNAFEST film festival coming to Columbia", The Missourian, March 27, 2012, http://www.columbiamissourian.com/stories/2012/03/27/lunafest-film-festival-coming-blue-note/〕 ==History== LUNA was created in 1999 by Clif Bar & Company’s female employees.〔(Our Story ) ‘’LUNA Bar Official Website’’.〕〔Sanders, Adrienne. (New Move for ex-Clif Bar CEO ) ''San Francisco Business Times''. September 28, 2007.〕 The bars are designed to meet the nutritional needs of women.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「LUNA Bar」の詳細全文を読む
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